Brow gel and brow wax both set your brows, but they answer different needs. Gel gives a natural, flexible hold for everyday brows. Wax gives an extreme, sculpted hold for thick or unruly brows and the fluffy laminated look. Below are the most-asked questions about both, answered simply, with how Thic Brow approaches each one.
Brow gel questions
What does brow gel do?
Brow gel lifts, shapes and sets your brow hairs so they stay in place all day, a bit like hairspray for your brows. Clear gel holds without changing colour; tinted gel adds soft colour too. Thic Brow's Brow Gel gives a strong, flexible hold with a soft natural finish.
Should I use clear or tinted brow gel?
Choose clear if you already fill your brows or want a natural no-makeup look, since it sets the shape without adding colour. Choose tinted if your brows are pale or sparse and you want colour and hold in one step. When in doubt, clear suits the most people.
Do you apply brow gel before or after filling your brows?
Most people set with gel as the last step to lock in their pencil, pen or powder. Thic Brow's tip: you can also brush gel on first, let it dry, then fill, which gives the colour something to grip. Either works. It comes down to personal preference. Always start with clean brows.
How long does brow gel last?
A good brow gel holds for a full day, and many last up to 24 hours. Wear depends on your hair, your skin's oiliness and the weather. Applying a thin coat to clean brows makes any gel last longer.
Does brow gel flake or turn white?
Some gels oxidise and flake or go chalky after a few hours, especially if applied heavily. Thic Brow's Brow Gel is formulated to avoid this. It sets with no flaking, stiffness or whitecast, ever, so it stays clear and groomed all day.
How do you apply brow gel?
Start with clean brows. Brush a thin coat through with the spoolie in the direction the hair grows, lifting the hairs up at the front and out toward the tail. Press any strays into place and let it set. Less product dries clearer and lasts longer.
Is brow gel good for sparse or thin brows?
Yes. Gel lifts and sets what you have, and brushing the hairs up makes brows look fuller. For sparse brows that need colour too, a tinted gel adds soft definition, or pair clear gel with a pencil, pen or powder.
How often should I replace my brow gel?
Replace eye-area products like brow gel about every three months to keep them hygienic and prevent bacterial buildup. If the formula changes texture or smell, swap it sooner.
Is Thic Brow gel vegan and cruelty-free?
Yes. Thic Brow's Brow Gel is vegan and cruelty-free, with conditioning ingredients that care for your brows while they hold.
Strong, flexible hold with a soft natural finish. No flaking, stiffness or whitecast, ever. Conditioning, vegan and cruelty-free.
Brow wax questions
What is brow wax and what does it do?
Brow wax is a firm styler you comb through your brows with a brush. It grips every hair for an extreme, sculpted hold, which is how you get the fluffy, brushed-up, laminated look. Thic Brow's Brow Styling Wax tames stubborn hairs and gives that fresh-laminated finish minus the crunch.
Is brow wax or brow gel stronger?
Wax is stronger. It grips harder, holds a sculpted shape longer, and stands up to heat and humidity better than gel. Gel gives a lighter, more natural everyday hold. Choose wax for thick or unruly brows and bold lifted looks, gel for easy daily wear.
How do you apply brow wax?
Twirl the brush into the wax, then swirl it on the lid so you have a thin, even, chunk-free coat. Brush up through clean brows in the direction of growth, pressing strays into place. Less is more, you can always add a little. Let it set.
Does brow wax flake or leave residue?
A good wax holds without going stiff or flaky, and tends to resist the oxidising that makes some gels turn white. Thic Brow's Brow Styling Wax is formulated with no whitecast, no flaking and no sticky residue. Applying a thin layer keeps it clean.
How long does brow wax last?
Wax usually lasts longer than gel because the thicker formula adheres to the hairs and does not wear off as easily. Expect a sculpted hold through a full day, then it washes out at night.
Is brow wax good for thick or unruly brows?
Yes, that is exactly what it is for. Coarse, heavy or wayward hairs need the extreme grip of a wax to stay lifted all day, where a lighter gel can soften. Thic Brow's wax is built to tame even the most stubborn brows.
Can you use brow wax and gel together?
You can. Shape and lock your brows with wax first, let it set, then run a tinted gel through for colour and extra hold. Most days you only need one or the other, so treat layering as an option, not a rule.
Is brow wax the same as brow lamination?
No. Salon lamination is a chemical treatment that resets your hair direction for weeks. Brow wax is a daily styling product that creates a similar lifted, laminated look, then washes out at night. No chemicals, no commitment.
The strongest hold for stubborn brows and the laminated look, minus the crunch. No whitecast, no flaking, vegan and cruelty-free.
So, gel or wax?
Pick gel for easy, natural, everyday hold and the cleanest no-residue finish. Pick wax when your brows are thick or unruly, or when you want a bold, sculpted, laminated look that holds through anything. Both Thic Brow formulas set with no whitecast or flaking, and both are vegan and cruelty-free.
Find your hold
Natural and easy with gel, or strong and sculpted with wax. Brows that stay, no white cast, no crunch.
Shop all brows →Vegan, cruelty-free, made for everyday wear.